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Frontiers: spilling the beans on political consumerism : do social media boycotts and buycotts translate to real sales impact?
Liaukonytė, Jūra; Tuchman, Anna; Zhu, Xinrong - In: Marketing science 42 (2023) 1, pp. 11-25
Persistent link: https://www.econbiz.de/10014316975
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Commentary on "Frontiers: spilling the beans on political consumerism: do social media boycotts and buycotts translate to real sales impact?"
Lelkes, Yphtach - In: Marketing science 42 (2023) 1, pp. 26-27
Persistent link: https://www.econbiz.de/10014316978
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Comment on "Frontiers: spilling the beans on political consumerism: do social media boycotts and buycotts translate to real sales impact?"
Bronnenberg, Bart J.; Dubé, Jean-Pierre - In: Marketing science 42 (2023) 1, pp. 28-31
Persistent link: https://www.econbiz.de/10014316983
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Rejoinder: spilling more beans on political consumerism : it’s more of the same tune
Liaukonytė, Jūra; Tuchman, Anna; Zhu, Xinrong - In: Marketing science 42 (2023) 1, pp. 32-36
Persistent link: https://www.econbiz.de/10014317001