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<b>Editorial</b>--The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World
Desai, Preyas S.; Bell, David; Lilien, Gary; Soberman, David - In: Marketing Science 31 (2012) 1, pp. 1-3
No abstract available.
Persistent link: https://www.econbiz.de/10010990370
Cover Image
Editorial-The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World
Desai, Preyas S.; Bell, David; Lilien, Gary; Soberman, David - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10009831023