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Marketing models
Lilien, Gary L.; Kotler, Philip; Moorthy, K. S. - 1992
Persistent link: https://www.econbiz.de/10000841025
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Marketing decision making : a model-building approach
Lilien, Gary L.; Kotler, Philip - 1983 - Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
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Marketing models
Lilien, Gary L.; Kotler, Philip; Moorthy, K. Sridhar - 1992
Persistent link: https://www.econbiz.de/10004141054
Cover Image
Marketing decision making : a model-building approach
Lilien, Gary L.; Kotler, Philip - 1983
Persistent link: https://www.econbiz.de/10004660350