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Influence of CEOs’ religious affiliations on firms’ advertising spending and shareholder value

Oh, Hannah; Bae, John; Currim, Imran S.; Lim, Jooseop; … - In: European Journal of Marketing 55 (2020) 5, pp. 1440-1468

Purpose: This study aims to answer two unique related questions on the overarching relationship between a CEO’s personal religious affiliation, the firm’s advertising spending decision and its shareholder value. First, does the CEO’s religious affiliation, a proxy for risk taking,...

Persistent link: https://www.econbiz.de/10012411423

Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns

Oh, Hannah; Bae, John; Currim, Imran S.; Lim, Jooseop; … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 838-862

Persistent link: https://www.econbiz.de/10011529686

Effect of analysts' earnings pressure on marketing spending and stock market performance

Currim, Imran S.; Lim, Jooseop; Zhang, Yu - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 431-452

Persistent link: https://www.econbiz.de/10011879699

You get what you pay for : the effect of top executives' compensation on advertising and R&D spending decisions and stock market return

Currim, Imran S.; Lim, Jooseop; Kim, Joung W. - In: Journal of marketing 76 (2012) 5, pp. 33-48

Persistent link: https://www.econbiz.de/10009782921

Estimating the SCAN*PRO model of store sales : HB, FM or just OLS?

Andrews, Rick L.; Currim, Imran S.; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 1, pp. 22-33

Persistent link: https://www.econbiz.de/10003662471

Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS?

Andrews, Rick L.; Currim, Imran S.; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 1, pp. 22-33

Persistent link: https://www.econbiz.de/10007914059

Commitment to marketing spending through recessions : better or worse stock market returns?

Currim, Imran S.; Lim, Jooseop; Zhang, Yu - In: European journal of marketing : EJM 50 (2016) 12, pp. 2134-2161

Persistent link: https://www.econbiz.de/10011629315

Consumer heterogeneity in the longer-term effects of price promotions

Lim, Jooseop; Currim, Imran S.; Andrews, Rick L. - In: International journal of research in marketing : IJRM ; … 22 (2005) 4, pp. 441-458

Persistent link: https://www.econbiz.de/10006159351