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~person:"Lim, Weng Marc"
~subject:"Konsumentenverhalten"
~subject:"Lieferantenmanagement"
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Konsumentenverhalten
Lieferantenmanagement
Marketing
13
Consumer behaviour
6
Marketing management
6
Marketingmanagement
6
Welt
5
World
5
B-to-B-Marketing
4
Bibliometrics
4
Bibliometrie
4
Business-to-business marketing
4
marketing
4
Management
3
Bibliometric analysis
2
Challenger marketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
International management
2
Internationales Management
2
Marketing science
2
Marketing theory
2
Marketingtheorie
2
Nachhaltige Entwicklung
2
Nachhaltigkeit
2
Practice
2
Relationship marketing
2
Social Web
2
Social media
2
Social web
2
Supplier relationship management
2
Sustainability
2
Sustainable development
2
Theory
2
bibliometric analysis
2
sustainability
2
B2B
1
Behavioral control
1
Beziehungsmarketing
1
Bibliographic coupling
1
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7
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English
8
Author
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Lim, Weng Marc
Sheth, Jagdish N.
13
Wiedmann, Klaus-Peter
12
Bruhn, Manfred
10
Parsons, Elizabeth
7
Backhaus, Klaus
6
Homburg, Christian
6
Koppelmann, Udo
6
Maclaran, Pauline
6
Rutschmann, Marc
6
Sandıkçı, Özlem
6
Sydow, Jörg
6
Alserhan, Baker Ahmad
5
Bauer, Hans H.
5
Belk, Russell W.
5
Belleflamme, Paul
5
Bosah, Genevieve
5
Brooksworth, Frederica
5
Foxall, Gordon R.
5
Halfmann, Marion
5
Hennigs, Nadine
5
Mogaji, Emmanuel
5
Olson, Jerry C.
5
Peitz, Martin
5
Schiffman, Leon G.
5
Alexander, Ralph S.
4
Bronnenberg, Bart J.
4
Colbert, François
4
Cross, James S.
4
Dholakia, Nikhilesh
4
East, Robert
4
Eckhardt, Giana M.
4
Egan, John
4
El-Bassiouny, Noha
4
Eliaz, Kfir
4
Gbadamosi, Ayantunji
4
Grönroos, Christian
4
Hartmann, Horst
4
Helm, Roland
4
Holbrook, Morris B.
4
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Journal of business research : JBR
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business-to-business marketing
1
Journal of strategic marketing
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
8
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1
What will business-to-business marketers learn from neuro-
marketing
? : insights for business
marketing
practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
2
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
3
Marketing
analytics : the bridge between customer psychology and
marketing
decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
4
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
5
The sustainability pyramid : a hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for
marketing
theory, practice...
Lim, Weng Marc
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10013256367
Saved in:
6
Toward a theory of behavioral control
Lim, Weng Marc
;
Weissmann, Marc Arul
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
Saved in:
7
Transformative
marketing
in the new normal : a novel practice-scholarly integrative review of business-to-business
marketing
mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
8
Social and sustainability
marketing
: a casebook for reaching your socially responsible consumers through
marketing
science
Bhattacharyya, Jishnu
(
ed.
);
Dash, Manoj Kumar
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013176532
Saved in:
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