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The sustainability pyramid : a hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for marketing theory, practice...

Lim, Weng Marc - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 142-150

Persistent link: https://www.econbiz.de/10013256367

Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science

Bhattacharyya, Jishnu (ed.); Dash, Manoj Kumar (ed.); … - 2022

Persistent link: https://www.econbiz.de/10013176532

Demystifying neuromarketing

Lim, Weng Marc - In: Journal of business research : JBR 91 (2018), pp. 205-220

Persistent link: https://www.econbiz.de/10011902933

Understanding the selfie phenomenon : current insights and future research directions

Lim, Weng Marc - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1773-1788

Persistent link: https://www.econbiz.de/10011616973

Toward a theory of behavioral control

Lim, Weng Marc; Weissmann, Marc Arul - In: Journal of strategic marketing 31 (2023) 1, pp. 185-211

Persistent link: https://www.econbiz.de/10014303190

Marketing analytics : the bridge between customer psychology and marketing decision-making

Basu, Rituparna; Lim, Weng Marc; Kumar, Anil; Kumar, Satish - In: Psychology & marketing 40 (2023) 12, pp. 2588-2611

Persistent link: https://www.econbiz.de/10014432503

Customer engagement and social media : revisiting the past to inform the future

Lim, Weng Marc; Rasul, Tareq - In: Journal of business research : JBR 148 (2022), pp. 325-342

Persistent link: https://www.econbiz.de/10013325487

Understanding the selfie phenomenon: current insights and future research directions

Lim, Weng Marc - In: European Journal of Marketing 50 (2016) 9/10, pp. 1773-1788

-historical, technological, social media, marketing and ethical perspectives. Research limitations/implications Despite the limitations of a … scientific community. Practical implications The selfie can be used as a marketing tool to improve marketing performance and … accomplish marketing-related goals. Originality/value This paper sheds light on how marketing academics and practitioners can …

Persistent link: https://www.econbiz.de/10014724062