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Value in business and industrial marketing : past, present, and future
Lindgreen, Adam; Hingley, Martin K.; Grant, David B.; … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 207-214
Persistent link: https://www.econbiz.de/10009513186
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Processes and integration in the interaction of purchasing and marketing : considering synergy and symbiosis
Toon, Mark A.; Morgan, Robert; Lindgreen, Adam; … - In: Industrial marketing management : the international … 52 (2016), pp. 74-81
Persistent link: https://www.econbiz.de/10011447493
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A diagnostic tool to determine a strategic improvisation Readiness Index Score (IRIS) to survive, adapt, and thrive in a crisis
Hughes, Paul; Morgan, Robert; Hodgkinson, Ian R.; … - In: Industrial marketing management : the international … 88 (2020), pp. 485-499
Persistent link: https://www.econbiz.de/10012285389
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Diffusion and future influence of tourism research : addressing the how and when questions of tourism knowledge structures
Kouropalatis, Yiannis; Zenker, Sebastian; Morgan, Robert; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 2, pp. 298-313
Persistent link: https://www.econbiz.de/10014582213