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~person:"Little, John D. C."
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Little, John D. C.
Little, John D.
13
Guadagni, Peter M.
5
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4
Lodish, Leonard M.
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4
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Sloan School of Management, Massachusetts Institute of Technology (MIT)
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Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
14
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Operations research and the design of management information systems. Papers presented at a Symposium sponsored by the Technical Association of the Pulp and Paper Industry and held at the Scott Paper Company March 28-30, 1966. A project of the Operations Research Committee
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RePEc
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1
A model of adaptive control of promotional spending
Little, John D. C.
- In:
Operations research
14
(
1966
)
6
,
pp. 1075-1097
Persistent link: https://www.econbiz.de/10003618889
Saved in:
2
Adaptive control systems in marketing
Little, John D. C.
- In:
How much to spend for advertising
,
(pp. 111-122)
.
1969
Persistent link: https://www.econbiz.de/10002378597
Saved in:
3
Aggregate advertising models : the state of the art
Little, John D. C.
- In:
Operations research
27
(
1979
)
4
,
pp. 629-667
Persistent link: https://www.econbiz.de/10002378604
Saved in:
4
Branch and bound methods for combinatorial problems
Little, John D. C.
- In:
Operations research and the design of management …
,
(pp. 118-133)
.
1967
Persistent link: https://www.econbiz.de/10002378624
Saved in:
5
Brandaid : a marketing - mix model
Little, John D. C.
- In:
Operations research
23
(
1975
)
4
,
pp. 628-673
Persistent link: https://www.econbiz.de/10002378634
Saved in:
6
Decision support for marketing management
Little, John D. C.
-
1978
Persistent link: https://www.econbiz.de/10002378730
Saved in:
7
Entscheidungsunterstützung für Marketingmanager
Little, John D. C.
- In:
Journal of business economics : JBE
49
(
1979
)
11
,
pp. 982-1007
Persistent link: https://www.econbiz.de/10002378756
Saved in:
8
Mathematical techniques : mathematical programming
Little, John D. C.
- In:
Operations research for public systems
,
(pp. 199-206)
.
1967
Persistent link: https://www.econbiz.de/10002378789
Saved in:
9
A model of adaptive control of promotional spending
Little, John D. C.
- In:
Applications of management sciences in marketing
,
(pp. 117-143)
.
1970
Persistent link: https://www.econbiz.de/10002378847
Saved in:
10
Models and managers : the concept of a decision calculus
Little, John D. C.
- In:
Management science : journal of the Institute for …
16
(
1970
)
8
,
pp. B466-B485
Persistent link: https://www.econbiz.de/10002378890
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