Recently, the disruptive impact of blockchain technology on the digital advertising industry has caught widespread attention. However, advertisers are uncertain of whether to adopt the blockchain, and it is unclear how publishers would allocate their spots facing this new technology. Although...

E-commerce platforms worldwide have faced the enduring challenge of moderating fake reviews over the past decade. Hence, in this paper, we investigate the platforms’ economic incentives to remove fake reviews, which is an important but unanswered question. Using a game-theoretic model, we...

An emerging gamified business model in the online learning industry has recently caught widespread attention where users are entitled to a full refund of course fee after finishing certain tasks consecutively for the required number of days (i.e., the time window). Some examples of finishing...

We consider advertising problems under an IT capacity constraint encountered by electronic retailers in a duopolistic setting. While there is a considerable amount of literature on advertising games between firms, introducing an IT capacity constraint fundamentally changes this problem. In the...

Recently, some user-generated content (UGC) platforms have begun providing shopping features, aiming to generate additional commission-based revenue from in-app transactions. In particular, the platforms allow creators to produce shoppable content (wherein promoted products are tagged with...