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Brand linguistics : a theory-d...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Examining children's preferences for phonetically manipulated brand names across two English accent groups
Baxter, Stacey
;
Lowrey, Tina M.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
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Sound symbolism effects across languages: Implications for global brand names
Shrum, L.J.
;
Lowrey, T.M.
;
Luna, David
;
Lerman, D.B.
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-280
Persistent link: https://www.econbiz.de/10010000269
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Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
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