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When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling; Yang, Bi; Liu, Qing; Wu, Luorong - In: International journal of hospitality management 117 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
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Photo vs. art? : the design of consumption guidance in cultural food consumption
Wu, Luorong; Liu, Qing; Huang, Huiling; Yu, Xi - In: International journal of hospitality management 97 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012820032
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A creative-mix or variety-mix fusion experience? : examining marketing strategies for ethnic fusion restaurants
Liu, Qing; Wu, Luorong; Wang, Chen-Ya - In: International journal of hospitality management 89 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012293802
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How consumption ritual affects group versus solo diners
Huang, Huiling; Yu, Xi; Liu, Qing; Wu, Luorong; … - In: International journal of hospitality management 115 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014487563
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Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing; Wu, Luorong; Yu, Xi; Huang, Huiling - In: Journal of business research : JBR 151 (2022), pp. 366-378
Persistent link: https://www.econbiz.de/10013459820
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Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong; Liu, Qing; Ma, Shihan; Hanks, Lydia - In: International journal of contemporary hospitality management 35 (2023) 4, pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782