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Efficient Choice Designs for a Consider-Then-Choose Model

Liu, Qing; Arora, Neeraj - In: Marketing Science 30 (2011) 2, pp. 321-338

Existing research on choice designs focuses exclusively on compensatory models that assume that all available alternatives are considered in the choice process. In this paper, we develop a method to construct efficient designs for a two-stage, consider-then-choose model that involves a...

Persistent link: https://www.econbiz.de/10009218462

Apple Pay : coolness and embarrassment in the service encounter

Liu, Qing; Mattila, Anna S. - In: International journal of hospitality management 78 (2019), pp. 268-275

Persistent link: https://www.econbiz.de/10012012758

Airbnb : online targeted advertising, sense of power, and consumer decisions

Liu, Qing; Mattila, Anna S. - In: International journal of hospitality management 60 (2017), pp. 33-41

Persistent link: https://www.econbiz.de/10011640224

Construction of heterogeneous conjoint choice designs : a new approach

Liu, Qing; Tang, Yihui - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 346-366

Persistent link: https://www.econbiz.de/10011291348

Love is in the menu : leveraging healthy restaurant brands with handwritten typeface

Liu, Qing; Choi, Sungwoo; Mattila, Anna S. - In: Journal of business research : JBR 98 (2019), pp. 289-298

Persistent link: https://www.econbiz.de/10012007243

Consumer response to authentic-language versus English-language menu labeling in ethnic dining

Choi, Sungwoo; Liu, Qing; Mattila, Anna S. - In: Cornell hospitality quarterly : CQ 59 (2018) 2, pp. 125-134

Persistent link: https://www.econbiz.de/10011865490

When and why nostalgic ads work (and do not work) : a social influence perspective

Huang, Huiling; Yang, Bi; Liu, Qing; Wu, Luorong - In: International journal of hospitality management 117 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014457826

Photo vs. art? : the design of consumption guidance in cultural food consumption

Wu, Luorong; Liu, Qing; Huang, Huiling; Yu, Xi - In: International journal of hospitality management 97 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012820032

A creative-mix or variety-mix fusion experience? : examining marketing strategies for ethnic fusion restaurants

Liu, Qing; Wu, Luorong; Wang, Chen-Ya - In: International journal of hospitality management 89 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012293802

The influence of a "green" loyalty program on service encounter satisfaction

Liu, Qing; Mattila, Anna S. - In: The journal of services marketing 30 (2016) 6, pp. 576-585

Persistent link: https://www.econbiz.de/10011635004