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Liu, Yong; Weinberg, Charles B. - In: Handbook of pricing research in marketing, (pp. 512-534). 2009

Persistent link: https://www.econbiz.de/10003819774

Demand and distribution relationships in the ready-to-drink iced tea market : a graphical approach

Krider, Robert E.; Li, Tieshan; Liu, Yong; Weinberg, … - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10003666091

The welfare and equity implications of competition in television broadcasting : the role of viewer tastes

Liu, Yong; Putler, Daniel S.; Weinberg, Charles B. - In: Journal of cultural economics 30 (2006) 2, pp. 127-140

Persistent link: https://www.econbiz.de/10003363760

A Reply to "A Comment on 'Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters' "

Liu, Yong; Putler, Daniel S.; Weinberg, Charles B. - In: Marketing science : the marketing journal of the … 25 (2006) 5, pp. 543-546

Persistent link: https://www.econbiz.de/10007376820

The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies

Krider, Robert E.; Li, Tieshan; Liu, Yong; Weinberg, … - In: Marketing science : the marketing journal of the … 24 (2005) 4, pp. 635-645

Persistent link: https://www.econbiz.de/10006873595

Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters - Television viewers may be worse off as the number of channels increases, be...

Liu, Yong; Putler, Daniel S.; Weinberg, Charles B. - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 120-133

Persistent link: https://www.econbiz.de/10006882472

Special Issue on Conceptualizing, Assessing, and Managing Risk: Public Policy Perspectives - Are Nonprofits Unfair Competitors for Businesses? An Analytical Approach

Liu, Yong; Weinberg, Charles B. - In: Journal of public policy & marketing : JPP & M ; an … 23 (2004) 1, pp. 65-79

Persistent link: https://www.econbiz.de/10007027830

The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies

Krider, Robert E.; Li, Tieshan; Liu, Yong; Weinberg, … - In: Marketing Science 24 (2005) 4, pp. 635-645

Understanding the lead-lag relationship between distribution and demand is an important and challenging issue for all marketers. It is particularly challenging in the movie industry, where the very short lifespan and decaying revenue and exhibition patterns of motion pictures means that the...

Persistent link: https://www.econbiz.de/10008787607

Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters

Liu, Yong; Putler, Daniel S.; Weinberg, Charles B. - In: Marketing Science 23 (2004) 1, pp. 120-133

Competitive behavior in commercial television broadcasting is modeled to examine program choice and the effects of more channels being available on firm strategy. Specifically, broadcasters compete by selecting both the "type" and quality level of a program to offer, but do not compete on price....

Persistent link: https://www.econbiz.de/10008787747

A Reply to “A Comment on ‘Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters' ”

Liu, Yong; Putler, Daniel S.; Weinberg, Charles B. - In: Marketing Science 25 (2006) 5, pp. 543-546

Liu et al. [Liu, Y., D. S. Putler, C. B. Weinberg. 2004. Is having more channels really better? A model of competition among commercial television broadcasters. (1) 120–133] examine the television broadcast industry using a model in which profit-maximizing broadcasters seek to gain viewers by...

Persistent link: https://www.econbiz.de/10008787752