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Liu, Yuping
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Competing loyalty programs : impact of market saturation, market share, and category expandability
Liu, Yuping
;
Yang, Rong
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003815520
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Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability
Liu, Yuping
;
Yang, Rong
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10008169215
Saved in:
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