//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Loureiro, Sandra Maria Correia"
~person:"MacInnis, Deborah J."
~subject:"Brand personality"
~subject:"Markenimage"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Virtuelle Stimuli für Kundente...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand personality
Markenimage
Beziehungsmarketing
5
Relationship marketing
5
Brand image
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Virtual reality
3
Virtuelle Realität
3
Artificial intelligence
1
Brand
1
Brand loyalty
1
Fashion
1
Gamification
1
Internet marketing
1
Kraftfahrzeug
1
Künstliche Intelligenz
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markentreue
1
Measurement
1
Messung
1
Mode
1
Motor vehicle
1
Nike <Firma>
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Psychology of advertising
1
Studium
1
Theorie
1
Theory
1
Tourism industry
1
Tourismuswirtschaft
1
University education
1
Werbepsychologie
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Book section
Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
4
Language
All
English
4
Author
All
Loureiro, Sandra Maria Correia
MacInnis, Deborah J.
Bruhn, Manfred
2
Kießling, Tina
2
Park, C. Whan
2
Priester, Joseph R.
2
Zanger, Cornelia
2
Abuelmaatti, Aisha
1
Aggarwal, Pankaj
1
Albert, Noël
1
Aledin, Samil A.
1
Alexa, Frank
1
Allen, Chris T.
1
Allman, Helena F.
1
Almquist, Eric
1
Ammler, Stefanie
1
Amorim, Marlene
1
Aydın, Hatice
1
Bae, Zong-Tae
1
Balqiah, Tengku Ezni
1
Basile, Gianpaolo
1
Basting, Jochen
1
Bauer, Hans H.
1
Belk, Russell W.
1
Berger, Hans
1
Blackston, Max
1
Blankenberg, Nina
1
Blomberg, Birgitte C.
1
Boaler, Maria
1
Boden, Christiane
1
Boztuğ, Yasemin
1
Brakus, J. Joško
1
Brodie, Roderick J.
1
Bronner, Fred
1
Buhl, Hans Ulrich
1
Cao, Dongmei
1
Capolupo, Nicola
1
Carcieri, Matt
1
Chan-Olmsted, Sylvia M.
1
Chang, Ching-Hung
1
more ...
less ...
Published in...
All
Handbook of brand relationships
2
E-business : state of the art of ICT based challenges and solutions
1
Managing globalization : new business models, strategies and innovation
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
2
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
3
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
Saved in:
4
The business of luxury brands : luxury car brand relationship
Giacosa, Elisa
;
Culasso, Francesca
;
Loureiro, Sandra …
- In:
Managing globalization : new business models, …
,
(pp. 25-49)
.
2016
Persistent link: https://www.econbiz.de/10011492284
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->