The business of luxury brands : luxury car brand relationship
Year of publication: |
2016
|
---|---|
Authors: | Giacosa, Elisa ; Culasso, Francesca ; Loureiro, Sandra Maria Correia |
Published in: |
Managing globalization : new business models, strategies and innovation. - Newcastle upon Tyne : Cambridge Scholars Publishing, ISBN 978-1-4438-8897-4. - 2016, p. 25-49
|
Subject: | Luxusgüter | Luxury goods | Kraftfahrzeug | Motor vehicle | Markentreue | Brand loyalty | Markenimage | Brand image |
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