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Promoting brand relationships
Loureiro, Sandra Maria Correia (ed.) - 2019
Persistent link: https://www.econbiz.de/10012179149
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What are your customers looking for?
Pelsmacker, Patrick de - 1992
Persistent link: https://www.econbiz.de/10000879721
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Implicit attitudes toward green consumer behavior
Vantomme, Delphine; Geuens, Maggie; De Houwer, Jan; … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
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Special issue: New advertising formats
Pelsmacker, Patrick de (contributor) - 2012
Persistent link: https://www.econbiz.de/10009508039
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The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003332091
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Exploring the power of electronic word-of-mouth in the services industry
Loureiro, Sandra Maria Correia (ed.);  … - 2020
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
Persistent link: https://www.econbiz.de/10012394328