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Langaro, Daniela; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 791-811

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Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: International journal of consumer studies 46 (2022) 4, pp. 1113-1126

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Loureiro, Sandra Maria Correia; Guerreiro, João; Eloy, Sara - In: Journal of business research : JBR 100 (2019), pp. 514-530

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Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: Handbook of research on consumerism in business and …, (pp. 510-536). 2014

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Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature …

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Loureiro, Sandra Maria Correia; Fialho, Ana Filipa - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 948-962

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