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Understanding the use of virtual reality in marketing : a text mining-based review

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Exploring tourism students' engagement through telepresence, pleasantness of the experience and memory : a virtual reality approach

Angelino, Fernando José de Aires; Loureiro, Sandra … - In: Journal of promotion management : innovations in … 28 (2022) 5, pp. 669-685

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Virtual is so real! : consumers' evaluation of product packaging in virtual reality

Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609

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Extended Reality and Metaverse : Immersive Technology in Times of Crisis

Jung, Timothy (ed.); Dieck, M. Claudia tom (ed.); … - International XR Conference / Annual conference <7., … - 2023

"Opening and Closing Virtual Reality" The Effects of Openness on Interpretation of and Attitude towards Virtual Reality Advertisements -- AR In-Store Solutions for Different Fashion Retail Environments: Retailers’ Perspectives -- How Cognitive Flexibility Affects Sense of Power in a Coffee...

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Managerial challenges and social impacts of virtual and augmented reality

Loureiro, Sandra Maria Correia (ed.) - 2020

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Implications of gamification and virtual reality in higher education

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Incorporated VR, AR, and related technologies in the tourism industry : state of the art

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Beyond virtual and augmented reality : AI-assisted mixed reality and its impacts on society

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20 years of research on virtual reality and augmented reality in tourism context : a text-mining approach

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How escapism leads to behavioral intention in a virtual reality store with background music?

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