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Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro

Loureiro, Sandra Maria Correia; Cunha, Namércio Pereira da - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 434-456

Persistent link: https://www.econbiz.de/10011814635

Explaining love of wine brands

Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343

Persistent link: https://www.econbiz.de/10009621071

Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector

Cunha, Namércio Pereira da; Loureiro, Sandra Maria Correia - In: Journal of international food & agribusiness marketing … 27 (2015) 1, pp. 15-32

Persistent link: https://www.econbiz.de/10010506361

Consumption, anti-consumption, and consumption communities : the football clubs and its fans

Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: Handbook of research on consumerism in business and …, (pp. 510-536). 2014

Persistent link: https://www.econbiz.de/10010354595

How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity dimensions. Therefore, this study aims to contribute to the...

Persistent link: https://www.econbiz.de/10012036305

The effect of benign and malicious envies on desire to buy luxury fashion items

Loureiro, Sandra Maria Correia; Plaza, Maria Alejandra … - In: Journal of retailing and consumer services 52 (2020), pp. 1-14

Persistent link: https://www.econbiz.de/10012132290

The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers

Loureiro, Sandra Maria Correia; Fialho, Ana Filipa - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 948-962

Persistent link: https://www.econbiz.de/10011757748

Exploring behavioural branding, brand love and brand co-creation

Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526

Persistent link: https://www.econbiz.de/10011587801

Brand coolness

Warren, Caleb; Batra, Rajeev; Loureiro, Sandra Maria Correia - In: Journal of marketing 83 (2019) 5, pp. 36-56

Persistent link: https://www.econbiz.de/10012176123

Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171

Persistent link: https://www.econbiz.de/10012176591