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Brand emotional connection and loyalty
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger; … - In: The journal of brand management : an international journal 20 (2012/13) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10009670177
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Explaining love of wine brands
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
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Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia; Ribeiro, Lara - In: Journal of promotion management : JPM 20 (2014) 4, pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
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Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
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Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga; Loureiro, Sandra Maria Correia - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
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The role of commitment amongst tourists and intelligent virtual assistants
Loureiro, Sandra Maria Correia; Bilro, Ricardo Godinho - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 175-188
Persistent link: https://www.econbiz.de/10012801964
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Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia; Roschk, Holger; Ali, Faizan - In: Journal of travel research : a quarterly publication of … 61 (2022) 4, pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
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Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia; Jiménez-Barreto, Jano; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
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Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213
Persistent link: https://www.econbiz.de/10011891457