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Marketing education and the missing P : evidence from Australia
Lowe, Ben; Lowe, Julian F. - In: Journal of strategic management education : JSME 5 (2009) 2, pp. 111-121
Persistent link: https://www.econbiz.de/10003981317
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A case study and some propositions about marketing in a fast growth SME : is entrepreneurial marketing different?
Lowe, Ben; Lowe, Julian F.; Lynch, David - In: Journal of strategic management education : JSME 6 (2010) 4, pp. 283-292
Persistent link: https://www.econbiz.de/10009153627
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Reducing household water consumption : a social marketing approach
Lowe, Ben; Lynch, David; Lowe, Julian F. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 378-408
Persistent link: https://www.econbiz.de/10010512563
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Behavioral aspects of pricing
Lowe, Ben; Lowe, Julian F.; Lynch, David - In: Innovation in pricing : contemporary theories and best …, (pp. 357-375). 2013
Persistent link: https://www.econbiz.de/10009628009
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The role and application of social marketing in managing water consumption : a case study
Lowe, Ben; Lynch, David; Lowe, Julian - In: International journal of nonprofit & voluntary sector … 19 (2014) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10010483798
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Behavioral aspects of pricing
Lowe, Ben; Lowe, Julian F.; Lynch, David - In: Innovation in pricing : contemporary theories and best …, (pp. 349-369). 2018
Persistent link: https://www.econbiz.de/10011713361
Cover Image
Marketing education and the missing P : evidence from Australia
Lowe, Ben; Lowe, Julian - In: Journal of strategic management education : JSME 5 (2009) 2, pp. 111-121
Persistent link: https://www.econbiz.de/10009911585
Cover Image
A case study and some propositions about marketing in a fast growth SME : is entrepreneurial marketing different?
Lowe, Ben; Lowe, Julian; Lynch, David - In: Journal of strategic management education : JSME 6 (2010) 4, pp. 283-292
Persistent link: https://www.econbiz.de/10009911605