Similar Search Results

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257

The impact of new media on customer relationships

Hennig-Thurau, Thorsten; Malthouse, Edward C.; Friege, … - In: Journal of service research : JSR 13 (2010) 3, pp. 311-330

Persistent link: https://www.econbiz.de/10008652114

Managing customer relationships in the social media era : introducing the social CRM house

Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 270-280

Persistent link: https://www.econbiz.de/10010242281

Marketing communications with networked consumers and negotiated relationships

Malthouse, Edward C.; Schultz, Don E. - In: Policy and marketing strategies for digital media, (pp. 233-245). 2014

Persistent link: https://www.econbiz.de/10010369862

Evidence that user-generated content that produces engagement increases purchase behaviours

Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444

Persistent link: https://www.econbiz.de/10011483103

Computer-mediated marketing strategies : social media and online brand communities

Bowen, Gordon (ed.); Ozuem, Wilson (contributor) - 2015

Persistent link: https://www.econbiz.de/10010478050

Facets and dimensions of online social gambling : refining tools for marketing communications

Prasad, Jason; Ozuem, Wilson - In: Computer-mediated marketing strategies : social media …, (pp. 271-302). 2015

Persistent link: https://www.econbiz.de/10010481697

Social media and its implications for marketing communications

Yankova, Irina; Ozuem, Wilson - In: Computer-mediated marketing strategies : social media …, (pp. 252-270). 2015

Persistent link: https://www.econbiz.de/10010481698

Social media and customer retention : implications for the luxury beauty industry

Stokinger, Ellen; Ozuem, Wilson - In: Computer-mediated marketing strategies : social media …, (pp. 200-222). 2015

Persistent link: https://www.econbiz.de/10010481701

Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights

Ozuem, Wilson; Willis, Michelle - In: The art of digital marketing for fashion and luxury …, (pp. 107-129). 2021

Persistent link: https://www.econbiz.de/10012607354