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~person:"Luoma-aho, Vilma"
~person:"Malthouse, Edward C."
~subject:"Brand management"
~subject:"Social Web"
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Luoma-aho, Vilma
Malthouse, Edward C.
Loureiro, Sandra Maria Correia
24
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Journal of marketing management : MM
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1
Relationship branding and CRM
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 150-168)
.
2005
Persistent link: https://www.econbiz.de/10003285364
Saved in:
2
The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
Saved in:
3
Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
4
Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
Persistent link: https://www.econbiz.de/10010369862
Saved in:
5
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
6
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
7
Online reviews as customers' dialogues with and about brands
Maslowska, Ewa
;
Kim, Su Jung
;
Malthouse, Edward C.
; …
- In:
Handbook of research on customer engagement
,
(pp. 76-96)
.
2019
Persistent link: https://www.econbiz.de/10013163352
Saved in:
8
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
9
"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna
;
Munnukka, Juha
;
Maity, Devdeep
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
Saved in:
10
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
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