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Relationship branding and CRM
Malthouse, Edward C.; Calder, Bobby J. - In: Kellogg on branding : the marketing faculty of the …, (pp. 150-168). 2005
Persistent link: https://www.econbiz.de/10003285364
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The impact of new media on customer relationships
Hennig-Thurau, Thorsten; Malthouse, Edward C.; Friege, … - In: Journal of service research : JSR 13 (2010) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
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Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
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Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.; Schultz, Don E. - In: Policy and marketing strategies for digital media, (pp. 233-245). 2014
Persistent link: https://www.econbiz.de/10010369862
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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The customer engagement ecosystem
Maslowska, Ewa; Malthouse, Edward C.; Collinger, Tom - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
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Online reviews as customers' dialogues with and about brands
Maslowska, Ewa; Kim, Su Jung; Malthouse, Edward C.; … - In: Handbook of research on customer engagement, (pp. 76-96). 2019
Persistent link: https://www.econbiz.de/10013163352
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Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna; Teck Ming Tan; Luoma-aho, Vilma; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
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"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna; Munnukka, Juha; Maity, Devdeep; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
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Engagement valence duality and spillover effects in online brand communities
Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 877-897
Persistent link: https://www.econbiz.de/10011730673