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Do Descriptive Menu Labels Bias a Person's Taste?

Wansink, Brian; Painter, James; van Ittersum, Koert - 2017

Can a dietician change the taste of a food by changing its name? While research on labeling has focused on nutritional labels, health labels, and warning labels, little has examined how descriptive menu labels influence perceptions toward foods. Descriptive labels might add a positive halo to a...

Persistent link: https://www.econbiz.de/10014130396

Existing food habits and recent choices lead to disregard of food safety announcements

Cao, Ying; Just, David; Turvey, Calum Greig; Wansink, Brian - In: Canadian journal of agricultural economics : CJAE 63 (2015) 4, pp. 491-511

Persistent link: https://www.econbiz.de/10011453857

How durable are compromise effects?

Lichters, Marcel; Müller, Holger; Sarstedt, Marko; … - In: Journal of business research : JBR 69 (2016) 10, pp. 4056-4064

Persistent link: https://www.econbiz.de/10011553896

The impact of supertasters on taste test and marketing outcomes : how an innate characteristic shapes taste, preference, experience, and behavior

LaTour, Kathryn A.; LaTour, Michael S.; Wansink, Brian - In: Journal of advertising research 58 (2018) 2, pp. 240-254

Persistent link: https://www.econbiz.de/10011885020

Fact or artifact : does the compromise effect occur when subjects face real consequences of their choices?

Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2009

Persistent link: https://www.econbiz.de/10003823111

When judgments and preferences fail to conform : research on perference reversals for product purchases

Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2010

Persistent link: https://www.econbiz.de/10003941273

"Fact or artifact? : empirical evidence on the robustness of compromise effects in binding and non-binding choice contexts"

Müller, Holger; Kroll, Eike B.; Vogt, Bodo - In: Journal of retailing and consumer services 17 (2010) 5, pp. 441-448

Persistent link: https://www.econbiz.de/10008654212

Smart shopping carts : how real-time feedback influences spending

Ittersum, Koert van; Wansink, Brian; Pennings, Joost M. E. - In: MSI reports : working paper series (2011) 4, pp. 105-142

Persistent link: https://www.econbiz.de/10009559369

To be or not to be price-conscious : a segment-based analysis of compromise effects in market-like framings

Müller, Holger - 2011

Persistent link: https://www.econbiz.de/10008902907

When judgments and preferences fail to conform : research on preference reversals for product purchases

Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2010

Persistent link: https://www.econbiz.de/10008906799

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