Purpose: This paper aims to demonstrate both the positive and negative effects of loyalty programs. The study proposes a model to demonstrate why and how loyalty program strategies can result in good customer relationships and customer entitlement behaviors. Various configurations of three...

Purpose – The purpose of this research is to help better understand the impact of online user reviews on sales of search goods. Design/methodology/approach – This research is based on digital camera sales data collected from amazon.com and two studies are included in this research. The first...