The impact of online user reviews on cameras sales
Year of publication: |
2013
|
---|---|
Authors: | Zhang, Lin ; Ma, Baolong ; Cartwright, Debra K. |
Other Persons: | Vanhamme, Joëlle (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 47.2013, 7, p. 1115-1128
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Online customer review | Word of mouth | Technology products | Search goods | Marketing strategy | Sales strategies | Cameras |
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