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Brand management
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MacInnis, Deborah J.
Esch, Franz-Rudolf
129
Burmann, Christoph
125
Baumgarth, Carsten
91
Han, Heesup
76
Melewar, T. C.
74
Huber, Frank
62
Meffert, Heribert
62
Keller, Kevin Lane
59
Law, Chun Hung Roberts
57
Bruhn, Manfred
55
Karatepe, Osman M.
54
Ahlert, Dieter
47
Balmer, John M. T.
45
De Chernatony, Leslie
44
Tomczak, Torsten
43
Phau, Ian
40
Bauer, Hans H.
39
Loureiro, Sandra Maria Correia
39
Merrilees, Bill
39
Bang, Nguyen
38
Schmidt, Holger J.
37
Foroudi, Pantea
36
Wiedmann, Klaus-Peter
36
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Yang, Yang
33
Okumus, Fevzi
32
Sattler, Henrik
32
Iglesias, Oriol
31
Kernstock, Joachim
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Lee, Seoki
30
Romaniuk, Jenni
30
Vrontis, Demetris
30
Christodoulides, George
29
Kim, Woo Gon
29
King, Ceridwyn
29
Strebinger, Andreas
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Gupta, Suraksha
28
Ko, Eunju
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ECONIS (ZBW)
27
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1
Brand attachment : constructs, consequences, and causes
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
-
2006
Persistent link: https://www.econbiz.de/10003639028
Saved in:
2
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
3
Brand attachment and a strategic brand exemplar
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
- In:
Handbook on brand and experience management
,
(pp. 3-17)
.
2008
Persistent link: https://www.econbiz.de/10003788965
Saved in:
4
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
5
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
Saved in:
6
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
7
Measuring brand equity : the marketing surplus and efficiency (MARKSURE)-based brand equity
Park, C. Whan
;
MacInnis, Deborah J.
;
Dréze, Xavier
; …
- In:
Brands and brand management : contemporary research …
,
(pp. 159-187)
.
2010
Persistent link: https://www.econbiz.de/10003941315
Saved in:
8
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
9
Brand meaning management
MacInnis, Deborah J.
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011288785
Saved in:
10
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
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