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Listening to Strangers: Whose Responses Are Valuable, How Valuable Are They, and Why?

Weiss, Allen M.; Lurie, Nicholas H.; Macinnis, Deborah J. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 425-436

Persistent link: https://www.econbiz.de/10008076036

Losers, Winners, and Biased Trades

Johnson, Joseph; Tellis, Gerard J.; Macinnis, Deborah J. - In: Journal of Consumer Research 32 (2005) 2, pp. 324-329

When faced with sequential information, consumers tend to fall prey to one of two well-known heuristics: the hot (or cold) hand and the gambler's fallacy. The authors relate these two traditionally separate heuristics to differences in accepting (buy) versus rejecting (sell) decisions. They...

Persistent link: https://www.econbiz.de/10005614121

Same or different? How distance and variation affect similarity judgments

Yoo, Changjo; Macinnis, Deborah J. - In: Psychology & marketing 21 (2004) 3, pp. 209-228

Persistent link: https://www.econbiz.de/10006965016

Choosing What I Want Versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

Park, C.Whan; Jun, Sting Youl; Macinnis, Deborah J. - In: Journal of marketing research : JMR 37 (2000) 2, pp. 187-202

Persistent link: https://www.econbiz.de/10006662707

Characteristics of Portrayed Emotions in Commercials: When Does What Is Shown in Ads Affect Viewers?

Kamp, Edward; Macinnis, Deborah J. - In: Journal of advertising research 35 (1995) 6, pp. 19-28

Persistent link: https://www.econbiz.de/10006535462

A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment - What's In and What's Out: Questions on the Boundaries of the Attitude Construct

Park, C.Whan; Macinnis, Deborah J. - In: Journal of consumer research : JCR ; an … 33 (2006) 1, pp. 16-18

Persistent link: https://www.econbiz.de/10007274233

The Concept of Hope and Its Relevance to Product Evaluation and Choice

Macinnis, Deborah J.; De Mello, Gustavo E. - In: Journal of marketing 69 (2005) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10005919156

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure

Brown, Stephen W.; Webster, Frederick E.; Steenkamp, … - In: Journal of marketing 69 (2005) 4, pp. 1-25

Persistent link: https://www.econbiz.de/10005920866