Customers are crucial to any business as without customers, there is no sales; and without sales, there is no revenue and profits. Hence, there is a lot of attention on ‘customer-focus'. With competition now at the supply chain level, competitive advantage comes from the ability of supply...

The main theme of Strategic Supply Chain Management (SSCM) is not limited to the use of a supply chain as a process to deliver goods and materials to right place, as its scope is extended to elevate strategic position of a firm by strengthening its overall business performance. In this way,...