Corporate governance is a priority for firms because it presents opportunities to manage risks and add value. Focus of corporate governance is shifting from mere obligation and compliance with laws and listing standards, to a business imperative for many firms. Corporate governance significantly...

Convergence of Supply Chain and Marketing (CSM) helps supply chain and marketing managers reconcile the issues between opportunity losses due to insufficient capacity for meeting unexpectedly high demand and real losses due to excess capacity for meeting forecasted demand that is not realized....

A new, emerging business model, of demand chain management (DCM) builds on a close alignment between marketing and SCM resources and capabilities. This paper aims to understand how to achieve marketing and SCM integration and subsequently deployment of an effective DCM through better utilization...

In the current business environment of globalization and a demanding competitive paradigm, it is essential from a strategic management perspective to focus on the financial dimension of value associated with intangible assets to create sustainable long term advantages. Some of the organizational...