Corsaro, Daniela; Maggioni, Isabella - In: Journal of Business & Industrial Marketing 37 (2021) 3, pp. 686-703
Purpose: This study aims to offer a conceptualization of sales transformation, a phenomenon that is redefining the role of salespeople and the nature of Business-to-Business (B2B) relationships while disrupting the selling logics across a variety of industries. Design/methodology/approach:...