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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 2, pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
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The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander; Hilken, Tim; Chylinski, Mathew; … - In: Journal of business research : JBR 116 (2020), pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
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Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew; Heller, Jonas; Hilken, Tim; Keeling, … - In: Australasian marketing journal 28 (2020) 4, pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
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Die Innovation synthetischer Kundenerlebnisse : Machen ist wichtiger als Denken
Mahr, Dominik; Heller, Jonas; Hilken, Tim; Wigger, Moritz - In: Transfer : Zeitschrift für Kommunikation und … 69 (2023) 3, pp. 27-31
Persistent link: https://www.econbiz.de/10014342135
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Embracing falsity through the metaverse : the case of synthetic customer experiences
Papez, Maja Golf; Heller, Jonas; Hilken, Tim; … - In: Business horizons 65 (2022) 6, pp. 739-749
Persistent link: https://www.econbiz.de/10013438536
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Disrupting marketing realities : a research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies
Hilken, Tim; Keeling, Debbie I.; Chylinski, Mathew; … - In: Psychology & marketing 39 (2022) 8, pp. 1660-1671
Persistent link: https://www.econbiz.de/10013280183