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Asymmetric option effects on ease of choice criticism and defense
Kramer, Thomas; Maimaran, Michal; Simonson, Itamar - In: Organizational behavior and human decision processes : … 117 (2012) 1, pp. 179-191
Persistent link: https://www.econbiz.de/10009503829
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Les routes multiples d'auto-expression versus d'inter-expression dans le choix du consommateur
Maimaran, Michal; Simonson, Itamar - In: Recherche et applications en marketing 27 (2012) 1, pp. 107-126
Persistent link: https://www.econbiz.de/10010199205
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Multiple routes to self-versus other-expression in consumer choice
Maimaran, Michal; Simonson, Itamar - In: Journal of marketing research : JMR 48 (2011) 4, pp. 755-766
Persistent link: https://www.econbiz.de/10009272372
Cover Image
Asymmetric option effects on ease of choice criticism and defense
Kramer, Thomas; Maimaran, Michal; Simonson, Itamar - In: Organizational behavior and human decision processes : … 117 (2012) 1, pp. 179-192
Persistent link: https://www.econbiz.de/10009821593
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Multiple Routes to Self- Versus Other-Expression in Consumer Choice
Maimaran, Michal; Simonson, Itamar - In: Journal of marketing research : JMR 48 (2011) 4, pp. 755-767
Persistent link: https://www.econbiz.de/10009827738