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Impact of soap advertising and its effectiveness in semi-urban area

Malik, Garima - In: Global journal of business management : GJBM 8 (2014) 2, pp. 99-112

Persistent link: https://www.econbiz.de/10010533372

"Impact of T. V. advertisement and sales promotion on FMCG in rural India"

Malik, Garima; Jain, Amit - In: International journal of economic issues : IJEI 6 (2013) 2, pp. 171-176

Persistent link: https://www.econbiz.de/10010193798

The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181

Persistent link: https://www.econbiz.de/10011445982

"Impact of T. V. advertisement and sales promotion on FMCG in rural India"

Malik, Garima; Jain, Amit - In: International journal of economic issues : IJEI 8 (2015) 2, pp. 79-84

Persistent link: https://www.econbiz.de/10011453705

The Unethical Practices of Food Advertisements Targeted at Children : A Parental Viewpoint

Malik, Garima - 2012

The Indian food market for children has witnessed a tremendous growth in recent years, and is expected to carry on the momentum in future. Fast food advertising has become a major concern in food product advertising. Advertising to children, in particular, has become a hot topic as it has been...

Persistent link: https://www.econbiz.de/10013099175

Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility

Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189

Persistent link: https://www.econbiz.de/10012798110

The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer

Paramita, Widya; Septianto, Felix - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1294-1319

Persistent link: https://www.econbiz.de/10012802306

The role of art infusion in enhancing pro-environmental luxury brand advertising

Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013209490

Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person

Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012648877

Mixed feelings enhance the effectiveness of luxury advertising

Bandyopadhyay, Argho; Septianto, Felix; Nallaperuma, … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 28-34

Persistent link: https://www.econbiz.de/10012698466