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Tracking the effects of comparative and noncomparative advertising with relative and nonrelative measures: A further examination of the framing correspondence hypothesis
Miniard, Paul W.; Rose, Randall L.; Manning, Kenneth C.; … - In: Journal of Business Research 41 (1998) 2, pp. 137-143
Persistent link: https://www.econbiz.de/10005474080
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Consumer Research on Public Policy and Social Issues - Attributions and Conformity in Illicit Consumption: The Mediating Role of Group Attractiveness
Rose, Randall L.; Bearden, William O.; Manning, Kenneth C. - In: Journal of public policy & marketing : JPP & M ; an … 20 (2001) 1, pp. 84-92
Persistent link: https://www.econbiz.de/10007043341
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Tracking the Effects of Comparative and Noncomparative Advertising with Relative and Nonrelative Measures-A Further Examination of the Framing Correspondence Hypothesis
Miniard, Paul W.; Rose, Randall L.; Manning, Kenneth C.; … - In: Journal of business research : JBR 41 (1998) 2, pp. 137-144
Persistent link: https://www.econbiz.de/10006734297
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"When Persuasion Goes Undetected: The Case of Comparative Advertising"
Rose, Randall L.; Miniard, Paul W.; Barone, Michael J.; … - In: Journal of marketing research : JMR 30 (1993) 3, pp. 315-330
Persistent link: https://www.econbiz.de/10006690588
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Development of a Theory of Retailer Response to Manufacturers' Everyday Low Cost Programs
Manning, Kenneth C.; Bearden, William O.; Rose, Randall L. - In: Journal of retailing 74 (1998) 1, pp. 107-138
Persistent link: https://www.econbiz.de/10006628937
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ARTICLES - Understanding the Mental Representations Created by Comparative Advertising
Manning, Kenneth C.; Miniard, Paul W.; Barone, Michael J.; … - In: Journal of advertising : official publication of the … 30 (2001) 2, pp. 27-40
Persistent link: https://www.econbiz.de/10008119664
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OBSERVATIONS - Improving Detection of Misleading Comparative Advertising - The ability of copy tests to provide a precise assessment of the misleading effects that may arise from v...
Barone, Michael J.; Rose, Randall L.; Miniard, Paul W.; … - In: Journal of advertising research 39 (1999) 5, pp. 43-50
Persistent link: https://www.econbiz.de/10006517866
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Another Look at the Impact of Reference Information on Consumer Impressions of Nutrition Information
Barone, Michael J.; Rose, Randall L.; Manning, Kenneth C.; … - In: Journal of public policy & marketing : JPP & M ; an … 15 (1996) 1, pp. 55-62
Persistent link: https://www.econbiz.de/10007073068
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Using Individual Differences to Segment the "Market" for an Attribution-Based Substance Abuse Intervention Program
Rose, Randall L.; Bearden, William O.; Manning, Kenneth C. - In: Journal of public policy & marketing : JPP & M ; an … 15 (1996) 2, pp. 252-262
Persistent link: https://www.econbiz.de/10007076413