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The effects of corporate social responsibility orientation on the consumer's perception of advertisers' intention
Lee, Yoon-joo
;
Haley, Eric
;
Mark, Aimee Y.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 192-209
Persistent link: https://www.econbiz.de/10009671489
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2
The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers' Intention
Lee, Yoon-Joo
;
Haley, Eric
;
Mark, Aimee Y.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 192-210
Persistent link: https://www.econbiz.de/10009999433
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