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The "pricing footprint" of country-of-origin : conceptualization and empirical assessment
Diamantopoulos, Adamantios; Matarazzo, Michela; … - In: Journal of business research : JBR 135 (2021), pp. 749-757
Persistent link: https://www.econbiz.de/10012648015
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Applying reactance theory to study consumer responses to COVID restrictions : a note on model specification
Matarazzo, Michela; Diamantopoulos, Adamantios - In: International marketing review 40 (2023) 5, pp. 894-905
Persistent link: https://www.econbiz.de/10014470100
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"Buy local" campaigns in times of crisis : insights from reactance theory
Matarazzo, Michela; Diamantopoulos, Adamantios; Raff, … - In: International marketing review 40 (2023) 7, pp. 45-78
Persistent link: https://www.econbiz.de/10014470399