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Matarazzo, Michela
Diamantopoulos, Adamantios
242
Schlegelmilch, Bodo B.
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Riefler, Petra
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International marketing review
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The "pricing footprint" of country-of-origin : conceptualization and empirical assessment
Diamantopoulos, Adamantios
;
Matarazzo, Michela
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 749-757
Persistent link: https://www.econbiz.de/10012648015
Saved in:
2
Applying reactance theory to study consumer responses to COVID restrictions : a note on model specification
Matarazzo, Michela
;
Diamantopoulos, Adamantios
- In:
International marketing review
40
(
2023
)
5
,
pp. 894-905
Persistent link: https://www.econbiz.de/10014470100
Saved in:
3
"Buy local" campaigns in times of crisis : insights from reactance theory
Matarazzo, Michela
;
Diamantopoulos, Adamantios
;
Raff, …
- In:
International marketing review
40
(
2023
)
7
,
pp. 45-78
Persistent link: https://www.econbiz.de/10014470399
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