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The Advertising of Services: Consumer Views v. Normative Guidelines

Mortimer, Kathleen; Mathews, Brian P.; Mortimer, Kathleen - In: The Service Industries Journal 18 (1998) 3, pp. 14-19

Persistent link: https://www.econbiz.de/10010620728

Customer satisfaction: contrasting academic and consumers’ interpretations

Parker, Cathy; Mathews, Brian P. - 2001

Full-text of this article is not available in this e-prints service. This article was originally published in Marketing Intelligence & Planning, published by and copyright Emerald.

Persistent link: https://www.econbiz.de/10009455031

Judgemental revision of sales forecasts : the relative performance of judgementally revised versus non-revised forecasts

Mathews, Brian P. - In: Journal of forecasting 11 (1992) 6, pp. 569-576

Persistent link: https://www.econbiz.de/10001136603

Managerial intervention in forecasting : an empir. investigation of forecast manipulation

Mathews, Brian P. - In: International journal of research in marketing : IJRM ; … 3 (1986) 1, pp. 3-10

Persistent link: https://www.econbiz.de/10001041175

Towards a taxonomy of forecast error measures : a factor-comparative investigation of forecast error dimensions

Mathews, Brian P. - In: Journal of forecasting 13 (1994) 4, pp. 409-416

Persistent link: https://www.econbiz.de/10001166225

Supporting executive intelligence activities with agent-based executive information systems

Ong, Vincent; Duan, Yanqing; Mathews, Brian P. - 2010

Persistent link: https://www.econbiz.de/10003908131

Development of the Internet-based fresh produce supply chain in the UK SMEs

Xu, Xiaoxiao; Duan, Yanqing; Mathews, Brian P. - In: Information systems in the changing era : theory and …, (pp. 423-431). 2009

Persistent link: https://www.econbiz.de/10003991746

Getting personal in personnel recruitment

Mathews, Brian P.; Redman, Tom - In: Employee relations 18 (1996) 1, pp. 68-78

Persistent link: https://www.econbiz.de/10006796676

Jumped, Pushed or Forgotten? Approaches to Dissolution

Pressey, Andrew D.; Mathews, Brian P. - In: Journal of marketing management : MM 19 (2003) 1-2, pp. 131-156

Persistent link: https://www.econbiz.de/10006969532

Kwaliteitstraining in Engeland, Portugal en Finland - In dit artikel wordt ingegaan op de resultaten van een enquéte naar de training die geboden wordt ter ondersteuning van kwalit...

Mathews, Brian P.; Ueno, Akiko; Periera, Zulema Lopez - In: Sigma : kwaliteitsbeleid, kwaliteitsbeheersing, … 47 (2001) 3, pp. 24-29

Persistent link: https://www.econbiz.de/10006978215