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~person:"Mattila, Anna S."
~person:"Mittal, Vikas"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
69
Consumer behaviour
45
Konsumentenverhalten
45
Customer satisfaction
34
Kundenzufriedenheit
34
Dienstleistungsqualität
21
Service quality
21
Beschwerdemanagement
14
Complaint management
14
Kundenbindungsprogramm
7
Loyalty program
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Emotion
5
Gastronomie
5
Organizational behaviour
5
Restaurant industry
5
USA
5
United States
5
Verhalten in Organisationen
5
Viral marketing
5
Virales Marketing
5
Brand
4
Customer service
4
Ethics
4
Ethik
4
Kundenservice
4
Lieferantenmanagement
4
Supplier relationship management
4
Theorie
4
Theory
4
Aktienrückkauf
3
Behaviour
3
Bibliometrics
3
Bibliometrie
3
Brand management
3
Business ethics
3
Consumer behavior
3
Customer integration
3
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22
Undetermined
20
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Article
49
Book / Working Paper
20
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Article in journal
47
Aufsatz in Zeitschrift
47
Aufsatz im Buch
2
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2
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English
68
German
1
Author
All
Mattila, Anna S.
Mittal, Vikas
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Grönroos, Christian
36
Stock-Homburg, Ruth
34
Svensson, Göran
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Prentice, Catherine
31
Eggert, Andreas
30
Neslin, Scott A.
30
Reichwald, Ralf
30
Sheth, Jagdish N.
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Grewal, Dhruv
28
Matzler, Kurt
28
Kleinaltenkamp, Michael
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
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Published in...
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International journal of hospitality management
9
The journal of services marketing
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of business research : JBR
3
Journal of hospitality marketing & management
3
Journal of retailing
3
Cornell hospitality quarterly : CQ
2
Journal of service research
2
Journal of service research : JSR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Services marketing quarterly
2
E-Services : opportunities and threats
1
Handbook of hospitality marketing management
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Journal of service management
1
MIT sloan management review
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
69
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1
Mit unrentablen Kunden richtig umgehen
Mittal, Vikas
;
Sarkees, Matthew
;
Murshed, Feisal
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
10
,
pp. 58-72
Persistent link: https://www.econbiz.de/10003760132
Saved in:
2
Customer complaining : the role of tie strenght and information control
Mittal, Vikas
;
Huppertz, John W.
;
Khare, Adwait
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 195-204
Persistent link: https://www.econbiz.de/10003744326
Saved in:
3
The relationship of sales and marketing expenses to hotel performance in the United States
O'Neill, John
;
Hanson, Bjorn
;
Mattila, Anna S.
- In:
Cornell hospitality quarterly : CQ
49
(
2008
)
4
,
pp. 355-363
Persistent link: https://www.econbiz.de/10003774190
Saved in:
4
Customer loyalty in electronically mediated environments
Mittal, Vikas
;
Tsiros, Michael
- In:
E-Services : opportunities and threats
,
(pp. 79-109)
.
2007
Persistent link: https://www.econbiz.de/10003490275
Saved in:
5
Perceived controllability and service expectations : influences on customer reactions following service failure
Choi, Sunmee
;
Mattila, Anna S.
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 24-30
Persistent link: https://www.econbiz.de/10003595227
Saved in:
6
The right way to manage unprofitable customers
Mittal, Vikas
;
Sarkees, Matthew
;
Murshed, Feisal
- In:
Harvard business review : HBR
86
(
2008
)
4
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003667496
Saved in:
7
Customer engagement behavior: theoretical foundations and research directions
Doorn, Jenny van
;
Lemon, Katherine N.
;
Mittal, Vikas
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10008652135
Saved in:
8
A branding model for web search engines
Zhang, Lu
;
Jansen, Bernard J.
;
Mattila, Anna S.
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
Saved in:
9
A five-component customer commitment model : implications for repurchase intentions in goods and services industries
Keiningham, Timothy
;
Frennea, Carly M.
;
Aksoy, Lerzan
; …
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 433-450
Persistent link: https://www.econbiz.de/10011392272
Saved in:
10
Silent voices : nonbehavioral reactions to service failures
Ro, Heejung
;
Mattila, Anna S.
- In:
Services marketing quarterly
36
(
2015
)
2
,
pp. 95-111
Persistent link: https://www.econbiz.de/10011290006
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