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~person:"Mattila, Anna S."
~person:"Walsh, Gianfranco"
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Konsumentenverhalten
148
Consumer behaviour
147
Beziehungsmarketing
40
Relationship marketing
40
Customer satisfaction
30
Kundenzufriedenheit
30
Dienstleistungsqualität
27
Service quality
27
Beschwerdemanagement
18
Complaint management
18
Emotion
16
Gastronomie
16
Restaurant industry
16
Corporate Social Responsibility
15
Corporate social responsibility
15
Deutschland
14
Germany
14
Brand management
11
Hotel industry
11
Hotellerie
11
Markenführung
11
Experiment
10
Preismanagement
10
Pricing strategy
10
Online-Marketing
9
Viral marketing
9
Virales Marketing
9
Brand
8
Customer service
8
Internet marketing
8
Kundenservice
8
Markenartikel
8
Online retailing
8
Online-Handel
8
USA
8
United States
8
Advertising effects
7
Gender
7
Geschlecht
7
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7
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Article
147
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5
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146
Aufsatz in Zeitschrift
146
Hochschulschrift
2
Aufgabensammlung
1
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
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Language
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English
132
German
20
Author
All
Mattila, Anna S.
Walsh, Gianfranco
Han, Heesup
120
Belk, Russell W.
113
Huber, Frank
102
Grunert, Klaus G.
100
Bauer, Hans H.
90
Phau, Ian
88
Sutter, Matthias
87
Lusk, Jayson L.
85
Gierl, Heribert
83
Wiedmann, Klaus-Peter
82
Herrmann, Andreas
81
Sheth, Jagdish N.
79
Usman, Osly
77
Grossman, Michael
75
Grewal, Dhruv
73
Foxall, Gordon R.
72
Khare, Arpita
71
Dwivedi, Yogesh Kumar
69
Ko, Eunju
69
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Stavins, Joanna
66
Wansink, Brian
66
Paul, Justin
65
Agarwal, Sumit
64
Chintagunta, Pradeep K.
62
Jang, Soocheong
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Choi, Tsan-Ming
57
Janssen, Maarten C. W.
57
Laroche, Michel
57
Chaloupka, Frank J.
56
Rajagopal
55
Thøgersen, John
55
Warlop, Luk
54
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Gottfried Wilhelm Leibniz Universität Hannover
1
Published in...
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International journal of hospitality management
25
Journal of business research : JBR
14
Marketing : ZFP ; journal of research and management
9
The journal of services marketing
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Cornell hospitality quarterly : CQ
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of hospitality marketing & management
5
European management journal
4
International journal of contemporary hospitality management
4
Journal of service management
4
Journal of service research : JSR
4
The Cornell hospitality quarterly
4
Journal of service research
3
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of revenue and pricing management
2
Journal of travel and tourism marketing
2
Psychology & marketing
2
Services marketing quarterly
2
The journal of product & brand management
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Academy of Management journal : AMJ
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
European journal of marketing : EJM
1
European retail research
1
Gabler Edition Wissenschaft
1
International journal of markets and business systems
1
International journal of revenue management : IJRM
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing theory and practice
1
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ECONIS (ZBW)
151
USB Cologne (EcoSocSci)
1
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1
Developing and validating a scale of consumer
brand
embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
2
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
Saved in:
3
Do affluent customers care when luxury brands go mass? : the role of product type and status seeking on luxury
brand
attitude
Yang, Wan
;
Mattila, Anna S.
- In:
International journal of contemporary hospitality management
26
(
2014
)
4
,
pp. 526-543
Persistent link: https://www.econbiz.de/10010387392
Saved in:
4
Die Ähnlichkeit zwischen Hersteller- und Handelsmarken und ihre Bedeutung für das kaufbezogene Verhalten von Konsumenten
Walsh, Gianfranco
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10001694469
Saved in:
5
Does crowdsourcing necessarily lead to
brand
engagement? : the role of crowdsourcing cues and relationship norms on customer-
brand
relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
6
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
7
A segmentation of adolescent online users and shoppers
Hill, William W.
;
Beatty, Shraron E.
;
Walsh, Gianfranco
- In:
The journal of services marketing
27
(
2013
)
5
,
pp. 347-360
Persistent link: https://www.econbiz.de/10010127942
Saved in:
8
Investigating links between cultural orientation and culture outcomes : immigrants from the former Soviet Union to Israel and Germany
Dose, David
;
Walsh, Gianfranco
;
Ruvio, Ayalla
;
Segev, Sigal
- In:
Journal of business research : JBR
82
(
2018
),
pp. 281-289
Persistent link: https://www.econbiz.de/10011771896
Saved in:
9
Die Messung des wahrgenommenen Kundennutzens : Replikation und Anwendung einer Skala
Walsh, Gianfranco
;
Kilian, Thomas
;
Buxel, Holger
; …
- In:
Die Unternehmung : Swiss journal of business research …
63
(
2009
)
2
,
pp. 158-177
Persistent link: https://www.econbiz.de/10003841580
Saved in:
10
A re-examination of the generalizability of the Aaker
brand
personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
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