//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mattila, Anna S."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
105
Konsumentenverhalten
98
Beziehungsmarketing
29
Relationship marketing
29
Customer satisfaction
26
Dienstleistungsqualität
24
Kundenzufriedenheit
24
Service quality
24
Corporate social responsibility
18
Beschwerdemanagement
17
Complaint management
17
Corporate Social Responsibility
16
Gastronomie
16
Restaurant industry
16
Emotion
13
Hotel industry
11
Hotellerie
11
Experiment
10
Preismanagement
10
Pricing strategy
10
Gender
8
Geschlecht
7
Internet marketing
7
Loyalty program
7
Online-Marketing
7
Viral marketing
7
Virales Marketing
7
Advertising effects
6
Kundenbindungsprogramm
6
USA
6
United States
6
Werbewirkung
6
Customer service
5
Experimental design
5
Gastgewerbe
5
Hospitality industry
5
Kundenservice
5
Online retailing
5
Online-Handel
5
Prospect Theory
5
more ...
less ...
Online availability
All
Undetermined
71
Free
3
Type of publication
All
Article
106
Type of publication (narrower categories)
All
Article in journal
98
Aufsatz in Zeitschrift
98
research-article
7
Aufsatz im Buch
1
Book section
1
Reprint
1
Language
All
English
106
Author
All
Mattila, Anna S.
Han, Heesup
123
Belk, Russell W.
114
Phau, Ian
107
Huber, Frank
104
Grunert, Klaus G.
101
Bauer, Hans H.
91
Sutter, Matthias
87
Herrmann, Andreas
85
Lusk, Jayson L.
85
Gierl, Heribert
84
Foxall, Gordon R.
82
Wiedmann, Klaus-Peter
82
Khare, Arpita
80
Sheth, Jagdish N.
80
Usman, Osly
77
Grossman, Michael
75
Grewal, Dhruv
74
Dwivedi, Yogesh Kumar
70
Ko, Eunju
69
Loureiro, Sandra Maria Correia
69
Nayga, Rodolfo M.
69
Septianto, Felix
68
Bagozzi, Richard P.
67
Laroche, Michel
67
Stavins, Joanna
67
Agarwal, Sumit
66
Wansink, Brian
66
Paul, Justin
65
Chintagunta, Pradeep K.
62
Bruwer, Johan
61
Jang, Soocheong
59
Walsh, Gianfranco
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Choi, Tsan-Ming
57
Janssen, Maarten C. W.
57
Chaloupka, Frank J.
56
Thøgersen, John
56
Rajagopal
55
more ...
less ...
Published in...
All
International journal of hospitality management
25
Journal of business research : JBR
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The journal of services marketing
7
Journal of Services Marketing
6
Cornell hospitality quarterly : CQ
5
Journal of hospitality marketing & management
5
International journal of contemporary hospitality management
4
Journal of service management
4
The Cornell hospitality quarterly
4
Journal of retailing and consumer services
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of service research : JSR
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
European journal of marketing
1
International journal of revenue management : IJRM
1
Journal of Service Management
1
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
Journal of marketing theory and practice
1
Journal of retailing
1
Marketing intelligence & planning
1
The evolution of brands : from signals of quality to storehouses of trust
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
99
Other ZBW resources
7
Showing
1
-
10
of
106
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do affluent customers care when luxury brands go mass? : the role of product type and status seeking on luxury
brand
attitude
Yang, Wan
;
Mattila, Anna S.
- In:
International journal of contemporary hospitality management
26
(
2014
)
4
,
pp. 526-543
Persistent link: https://www.econbiz.de/10010387392
Saved in:
2
Does crowdsourcing necessarily lead to
brand
engagement? : the role of crowdsourcing cues and relationship norms on customer-
brand
relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
3
A re-examination of the generalizability of the Aaker
brand
personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
4
Perceived fairness of price differences across channels : the moderating role of price frame and norm perceptions
Choi, Sunmee
;
Mattila, Anna S.
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10003793483
Saved in:
5
Consumer goals and the service encounter : evaluating goal importance and the moderating effect of goal progress on satisfaction formation
Noone, Breffni M.
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
34
(
2010
)
2
,
pp. 247-268
Persistent link: https://www.econbiz.de/10003978775
Saved in:
6
Organizational learning from customer feedback received by service employees : a social capital perspective
Wirtz, Jochen
;
Tambyah, Siok Kuan
;
Mattila, Anna S.
- In:
Journal of service management
21
(
2010
)
3
,
pp. 363-387
Persistent link: https://www.econbiz.de/10003993797
Saved in:
7
The impact of mood states and surprise cues on satisfaction
Kim, Kyungmin
;
Mattila, Anna S.
- In:
International journal of hospitality management
29
(
2010
)
3
,
pp. 432-436
Persistent link: https://www.econbiz.de/10003983146
Saved in:
8
Time styles and waiting in crowded service environments
Mattila, Anna S.
;
Hanks, Lydia
- In:
Journal of travel and tourism marketing
29
(
2012
)
3/4
,
pp. 327-334
Persistent link: https://www.econbiz.de/10009571560
Saved in:
9
Other consumers in service encounters : a script theoretical perspective
Miao, Li
;
Mattila, Anna S.
;
Mount, Dan
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 933-941
Persistent link: https://www.econbiz.de/10009242085
Saved in:
10
Silent voices : nonbehavioral reactions to service failures
Ro, Heejung
;
Mattila, Anna S.
- In:
Services marketing quarterly
36
(
2015
)
2
,
pp. 95-111
Persistent link: https://www.econbiz.de/10011290006
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->