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Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier; Quadri-Felitti, Donna; Mattila, Anna S. - In: The Cornell hospitality quarterly 64 (2023) 1, pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
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Retail crowding : meta-analysis of contextual and cultural moderators
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Marketing intelligence & planning 40 (2022) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10013172890
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A branding model for web search engines
Zhang, Lu; Jansen, Bernard J.; Mattila, Anna S. - In: International journal of internet marketing and … 7 (2012) 3, pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
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User reactions to search engines logos : investigating brand knowledge of web search engines
Jansen, Bernhard J.; Zhang, Lu; Mattila, Anna S. - In: Electronic commerce research 12 (2012) 4, pp. 428-454
Persistent link: https://www.econbiz.de/10009675706
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A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.; Siguaw, Judy A.; Mattila, Anna S. - 2009
Persistent link: https://www.econbiz.de/10003784573
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The impact of power on service customers’ willingness to post online reviews
Wu, Luorong; Mattila, Anna S.; Wang, Chen-Ya; Hanks, Lydia - In: Journal of service research : JSR 19 (2016) 2, pp. 224-238
Persistent link: https://www.econbiz.de/10011485452
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The impact of option popularity, social inclusion/exclusion, and self-affirmation on consumers’ propensity to choose green hotels
Gao, Yixing; Mattila, Anna S. - In: Journal of business ethics : JOBE 136 (2016) 3, pp. 575-585
Persistent link: https://www.econbiz.de/10011521808
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Consumer envy during service encounters
Anaya, Gerardo Joel; Miao, Li; Mattila, Anna S.; … - In: The journal of services marketing 30 (2016) 3, pp. 359-372
Persistent link: https://www.econbiz.de/10011524421
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Ethnic dining : need to belong, need to be unique, and menu offering
Liu, Qing; Mattila, Anna S. - In: International journal of hospitality management 49 (2015), pp. 1-7
Persistent link: https://www.econbiz.de/10011377600
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Online reviews : the role of information load and peripheral factors
Zhang, Lu; Wu, Luorong; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 55 (2016) 3, pp. 299-310
Persistent link: https://www.econbiz.de/10011450694