//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mattila, Anna S."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Ingredient branding and feedba...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
105
Konsumentenverhalten
98
Beziehungsmarketing
30
Relationship marketing
30
Customer satisfaction
28
Kundenzufriedenheit
25
Dienstleistungsqualität
24
Service quality
24
Corporate social responsibility
18
Beschwerdemanagement
17
Complaint management
17
Corporate Social Responsibility
16
Gastronomie
16
Restaurant industry
16
Emotion
13
Hotel industry
11
Hotellerie
11
Experiment
10
Preismanagement
10
Pricing strategy
10
Gender
8
Internet marketing
8
Online-Marketing
8
Geschlecht
7
Loyalty program
7
USA
7
United States
7
Viral marketing
7
Virales Marketing
7
Advertising effects
6
Kundenbindungsprogramm
6
Werbewirkung
6
Customer service
5
Experimental design
5
Gastgewerbe
5
Hospitality industry
5
Kundenservice
5
Online retailing
5
Online-Handel
5
Prospect Theory
5
more ...
less ...
Online availability
All
Undetermined
72
Free
3
Type of publication
All
Article
109
Type of publication (narrower categories)
All
Article in journal
100
Aufsatz in Zeitschrift
100
research-article
8
Aufsatz im Buch
1
Book section
1
Reprint
1
Language
All
English
109
Author
All
Mattila, Anna S.
Esch, Franz-Rudolf
167
Burmann, Christoph
161
Huber, Frank
153
Han, Heesup
122
Bauer, Hans H.
120
Belk, Russell W.
117
Phau, Ian
111
Herrmann, Andreas
107
Grunert, Klaus G.
102
Wiedmann, Klaus-Peter
101
Baumgarth, Carsten
99
Gierl, Heribert
97
Bruhn, Manfred
89
Melewar, T. C.
86
Lusk, Jayson L.
85
Sheth, Jagdish N.
85
Foxall, Gordon R.
84
Meffert, Heribert
84
Khare, Arpita
80
Keller, Kevin Lane
78
Usman, Osly
78
Sattler, Henrik
77
Loureiro, Sandra Maria Correia
76
Bagozzi, Richard P.
71
Bruwer, Johan
71
Grewal, Dhruv
70
Laroche, Michel
70
Septianto, Felix
70
Tomczak, Torsten
70
Ahlert, Dieter
69
Dwivedi, Yogesh Kumar
69
Nayga, Rodolfo M.
69
Rajagopal
68
Wansink, Brian
68
Agarwal, Sumit
67
Paul, Justin
67
Pelsmacker, Patrick de
67
Stavins, Joanna
67
Verhoef, Peter C.
67
more ...
less ...
Published in...
All
International journal of hospitality management
25
Journal of business research : JBR
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The journal of services marketing
7
Journal of Services Marketing
6
Cornell hospitality quarterly : CQ
5
Journal of hospitality marketing & management
5
International journal of contemporary hospitality management
4
Journal of service management
4
The Cornell hospitality quarterly
4
Journal of Service Management
2
Journal of retailing and consumer services
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of service research : JSR
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
Electronic commerce research
1
European journal of marketing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of revenue management : IJRM
1
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
Journal of marketing theory and practice
1
Journal of retailing
1
Marketing intelligence & planning
1
The evolution of brands : from signals of quality to storehouses of trust
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
101
Other ZBW resources
8
Showing
1
-
10
of
109
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do affluent customers care when luxury brands go mass? : the role of product type and status seeking on luxury
brand
attitude
Yang, Wan
;
Mattila, Anna S.
- In:
International journal of contemporary hospitality management
26
(
2014
)
4
,
pp. 526-543
Persistent link: https://www.econbiz.de/10010387392
Saved in:
2
Does crowdsourcing necessarily lead to
brand
engagement? : the role of crowdsourcing cues and relationship norms on customer-
brand
relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
3
Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier
;
Quadri-Felitti, Donna
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
Saved in:
4
A re-examination of the generalizability of the Aaker
brand
personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
5
Love is in the menu : leveraging healthy restaurant brands with handwritten typeface
Liu, Qing
;
Choi, Sungwoo
;
Mattila, Anna S.
- In:
Journal of business research : JBR
98
(
2019
),
pp. 289-298
Persistent link: https://www.econbiz.de/10012007243
Saved in:
6
A branding model for web search engines
Zhang, Lu
;
Jansen, Bernard J.
;
Mattila, Anna S.
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
Saved in:
7
User reactions to search engines logos : investigating
brand
knowledge of web search engines
Jansen, Bernhard J.
;
Zhang, Lu
;
Mattila, Anna S.
- In:
Electronic commerce research
12
(
2012
)
4
,
pp. 428-454
Persistent link: https://www.econbiz.de/10009675706
Saved in:
8
Perceived fairness of price differences across channels : the moderating role of price frame and norm perceptions
Choi, Sunmee
;
Mattila, Anna S.
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10003793483
Saved in:
9
Consumer goals and the service encounter : evaluating goal importance and the moderating effect of goal progress on satisfaction formation
Noone, Breffni M.
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
34
(
2010
)
2
,
pp. 247-268
Persistent link: https://www.econbiz.de/10003978775
Saved in:
10
Organizational learning from customer
feedback
received by service employees : a social capital perspective
Wirtz, Jochen
;
Tambyah, Siok Kuan
;
Mattila, Anna S.
- In:
Journal of service management
21
(
2010
)
3
,
pp. 363-387
Persistent link: https://www.econbiz.de/10003993797
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->