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Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa; Casado-Díaz, Ana B.; Mattila, Anna S. - In: Journal of business research : JBR 68 (2015) 7, pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
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Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing; Wu, Luorong; Shin, Joongwon; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 5, pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
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The impact of option popularity, social inclusion/exclusion, and self-affirmation on consumers’ propensity to choose green hotels
Gao, Yixing; Mattila, Anna S. - In: Journal of business ethics : JOBE 136 (2016) 3, pp. 575-585
Persistent link: https://www.econbiz.de/10011521808
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The impact of environmental messages on consumer responses to plant-based meat : does language style matter?
Ye, Tian; Mattila, Anna S. - In: International journal of hospitality management 107 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10014227202
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Effects of message appeal when communicating CSR initiatives
Andreu, Luisa; Mattila, Anna S.; Aldás, Joaquin - In: Breaking new ground in theory and practice, (pp. 263-277). 2011
Persistent link: https://www.econbiz.de/10009380718
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The impact of prevention versus promotion hope on CSR activities
Kim, Ellen Eun Kyoo; Kang, Juhee; Mattila, Anna S. - In: International journal of hospitality management 31 (2012) 1, pp. 43-51
Persistent link: https://www.econbiz.de/10009406153
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The impact of servicescape cues on consumer prepurchase authenticity assessment and patronage intentions to ethnic restaurants
Wang, Chen-Ya; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 3, pp. 346-372
Persistent link: https://www.econbiz.de/10011313049
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The impact of power on service customers’ willingness to post online reviews
Wu, Luorong; Mattila, Anna S.; Wang, Chen-Ya; Hanks, Lydia - In: Journal of service research : JSR 19 (2016) 2, pp. 224-238
Persistent link: https://www.econbiz.de/10011485452
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Consumer envy during service encounters
Anaya, Gerardo Joel; Miao, Li; Mattila, Anna S.; … - In: The journal of services marketing 30 (2016) 3, pp. 359-372
Persistent link: https://www.econbiz.de/10011524421
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Ethnic dining : need to belong, need to be unique, and menu offering
Liu, Qing; Mattila, Anna S. - In: International journal of hospitality management 49 (2015), pp. 1-7
Persistent link: https://www.econbiz.de/10011377600