The impact of prevention versus promotion hope on CSR activities
Year of publication: |
2012
|
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Authors: | Kim, Ellen Eun Kyoo ; Kang, Juhee ; Mattila, Anna S. |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 31.2012, 1, p. 43-51
|
Subject: | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility | Emotion | Manipulation |
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