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~person:"Mattila, Anna S."
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Consumer behaviour
97
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97
Beziehungsmarketing
29
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Customer satisfaction
25
Kundenzufriedenheit
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Mattila, Anna S.
Esch, Franz-Rudolf
162
Burmann, Christoph
153
Huber, Frank
143
Belk, Russell W.
116
Han, Heesup
116
Bauer, Hans H.
113
Wiedmann, Klaus-Peter
102
Grunert, Klaus G.
101
Herrmann, Andreas
100
Baumgarth, Carsten
95
Gierl, Heribert
93
Phau, Ian
92
Melewar, T. C.
86
Lusk, Jayson L.
85
Peitz, Martin
79
Sheth, Jagdish N.
79
Usman, Osly
78
Bruhn, Manfred
77
Loureiro, Sandra Maria Correia
75
Foxall, Gordon R.
73
Keller, Kevin Lane
73
Bagozzi, Richard P.
71
Meffert, Heribert
71
Khare, Arpita
70
Waldfogel, Joel
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Grewal, Dhruv
69
Septianto, Felix
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Dwivedi, Yogesh Kumar
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Rajagopal
67
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64
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International journal of hospitality management
25
Journal of business research : JBR
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The journal of services marketing
7
Cornell hospitality quarterly : CQ
5
Journal of hospitality marketing & management
5
International journal of contemporary hospitality management
4
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4
The Cornell hospitality quarterly
4
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2
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The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
100
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1
Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier
;
Quadri-Felitti, Donna
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
Saved in:
2
Love is in the menu : leveraging healthy restaurant brands with handwritten typeface
Liu, Qing
;
Choi, Sungwoo
;
Mattila, Anna S.
- In:
Journal of business research : JBR
98
(
2019
),
pp. 289-298
Persistent link: https://www.econbiz.de/10012007243
Saved in:
3
Do affluent customers care when luxury brands go mass? : the role of product type and status seeking on luxury brand attitude
Yang, Wan
;
Mattila, Anna S.
- In:
International journal of contemporary hospitality management
26
(
2014
)
4
,
pp. 526-543
Persistent link: https://www.econbiz.de/10010387392
Saved in:
4
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
5
A branding model for web search engines
Zhang, Lu
;
Jansen, Bernard J.
;
Mattila, Anna S.
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
Saved in:
6
User reactions to search engines logos : investigating brand knowledge of web search engines
Jansen, Bernhard J.
;
Zhang, Lu
;
Mattila, Anna S.
- In:
Electronic commerce research
12
(
2012
)
4
,
pp. 428-454
Persistent link: https://www.econbiz.de/10009675706
Saved in:
7
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
8
The impact of power on service customers’ willingness to post online reviews
Wu, Luorong
;
Mattila, Anna S.
;
Wang, Chen-Ya
;
Hanks, Lydia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011485452
Saved in:
9
The impact of option popularity, social inclusion/exclusion, and self-affirmation on consumers’ propensity to choose green hotels
Gao, Yixing
;
Mattila, Anna S.
- In:
Journal of business ethics : JOBE
136
(
2016
)
3
,
pp. 575-585
Persistent link: https://www.econbiz.de/10011521808
Saved in:
10
Consumer envy during service encounters
Anaya, Gerardo Joel
;
Miao, Li
;
Mattila, Anna S.
; …
- In:
The journal of services marketing
30
(
2016
)
3
,
pp. 359-372
Persistent link: https://www.econbiz.de/10011524421
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