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Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael; De Chernatony, Leslie; Matute, Jorge; … - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Cover Image
Projecting banks’ identities through corporate websites: A comparative analysis of Spain and the United Kingdom
Bravo, Rafael; de Chernatony, Leslie; Matute, Jorge; … - In: The journal of brand management : an international journal 20 (2013) 7, pp. 533-557
Persistent link: https://www.econbiz.de/10010142773