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How would the e-retailer’s website personality impact customers’ attitudes toward the site?
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: Journal of marketing theory and practice 23 (2015) 4, pp. 388-401
Persistent link: https://www.econbiz.de/10011340225
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Shaping e-retailer's website personality : the importance of experiential marketing
Shobeiri, Saeed; Laroche, Michel; Mazaheri, Ebrahim - In: Journal of retailing and consumer services 20 (2013) 1, pp. 102-110
Persistent link: https://www.econbiz.de/10009702203
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The influence of culture, emotions, intangibility, and atmospheric cues on online behavior
Mazaheri, Ebrahim; Richard, Marie Odile; Laroche, Michel; … - In: Journal of business research : JBR 67 (2014) 3, pp. 253-259
Persistent link: https://www.econbiz.de/10010245282
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How customers respond to the assistive intent of an E-retailer?
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: International journal of retail & distribution management 42 (2014) 5, pp. 369-389
Persistent link: https://www.econbiz.de/10010384614
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The role of emotions in online consumer behavior : a comparison of search, experience, and credence services
Mazaheri, Ebrahim; Richard, Marie-Odile; Laroche, Michael - In: The journal of services marketing 26 (2012) 7, pp. 535-550
Persistent link: https://www.econbiz.de/10009672289
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Improving customer website involvement through experiential marketing
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: The service industries journal 34 (2014) 11/12, pp. 885-900
Persistent link: https://www.econbiz.de/10010394605
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Creating the right customer experience online : the influence of culture
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: Journal of marketing communications 24 (2018) 3, pp. 270-290
Persistent link: https://www.econbiz.de/10011852960