Shaping e-retailer's website personality : the importance of experiential marketing
Year of publication: |
2013
|
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Authors: | Shobeiri, Saeed ; Laroche, Michel ; Mazaheri, Ebrahim |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 1, p. 102-110
|
Subject: | Online-Handel | Online retailing | Website | Event-Marketing | Event marketing | Kanada | Canada |
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